Because Zeta Producer is not just a "typewriter for the web", you are not limited to text and images on your website but can also use other media types like movies, animations, photo albums and many more.

You can add an Active Object to your website by choosing "Insert| Active Objects..." from the main menu.

Next you can select the desired object:

 Show more information about Active Objects

This feature is optional for zeta producer Desktop. You can buy this feature in the online-shop any time you like.